Keen to work with a flexible, adaptable and agile digital consultancy?
Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values:
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Many small experiments over a few large bets
Individuals and interactions over one size fits all
Collaboration over silos and hierarchy
That is, while there is value in the items on the right,
we value the items on the left more.
The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.
Agile Marketing Manifesto: agilemarketingmanifesto.org